Video: Voice Search + Digital Knowledge Management [Lawyernomics 2018]
The way Duane Forrester sees it, digital voice assistants like Amazon’s Alexa or Google Home are just the beginning. The voice recognition technology and UI will continue to improve—and to infiltrate every area of our lives, including how we search for businesses large and small online. Unlike paid search, though, there’s currently no paid shortcut into the voice search landscape, meaning companies with the deepest pockets can’t get a leg up just because they pay to play. Duane is the Vice President of Industry Insights at Yext. Watch his full presentation, The Power of Voice Search + Digital Knowledge Management, here: “To be crystal clear on this, the sexiest part of voice today is the UI,” Forrester says. “It’s being able to speak to your device and issue a command without having to type. In order to actually be spoken out loud, there is not one thing you have to do; you have to meet a very long list of requirements.” Currently, search rankings for all businesses are influenced...